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Lady in red

by Elena Guarneri last modified 2008-06-20 15:11

The next date on the 2001 Formula 1 World Championship calendar is the San Marino Grand Prix. As Ferrari fans await April 15th with baited breath we take a look at the Ferrari shop, open all day, all year.

bimbiFerrari fans will be dressed in red this Easter, for Easter Sunday is the date of the San Marino Grand Prix , the fourth Grand Prix of the season and hosted, as always, by the International Autodrome at Imola. Just down the road from the home of Ferrari, Maranello, Imola will be a sea of red, with the trademark horse at centre stage. Ferrari is now big business in Internet boasting more than 400 official - and not-so-official - sites dedicated to the legendary car and its eponymous brand.

We recommend Warm-up, an online shop with real premises a few doors down from the official Ferrari museum, Galleria Ferrari, in Maranello. We went along to ask them some questions . . ,

Maranello, the home of Ferrari, despite efforts from some 250,000 fans, hasn't been able to secure its nomination as a comune turistico (tourist town) which would have allowed it, amongst other things, to keep its shops open on Sundays or other Grand Prix times. (Trading hours are restricted in Italy and you need a special licence to trade outside approved hours. -ed.). For those of you who want to fill up on Formula 1 fun don't forget that you can go along to the qualifying sessions on April 13th and 14th. Prices range from 50,000 to 250,000 lire, with weekend packages also available. For more information contact the Imola Autodrome's official website. Just one word of advice - pack a picnic before you go!
IP: What are the most popular "Ferrari products?
Caps, flags and polo shirts.
IP: Who buys the stuff?
A high percentage of our clientele are teenagers. But those with most spending power are men aged between 20 and 40 years old. We don't have very many female customers, but the ones we have are excellent! We also get lots of requests from abroad: which is one of the reasons why we chose to translate our Internet site into English. Plus all our staff speak languages, so if you come to the shop you can communicate in English, French, German or Spanish.
IP: What about online shopping?
Ours is a full e-commerce site: a virtual shop where you can order products directly from our catalogue. We ship all over the world and delivery times are quick: 24 hours for Italy, 72 hours anywhere else.


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